Purpose: In addition to create challenging and congruent learning opportunities, it is important for Technical Education providers to create a supportive learning environment to help learners acclimate, connect with others and as well as access well-matched student support services to help them complete their studies and make them employable.…

This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…

Despite of increasing pressure related to enrollment in Technical Education, some Institutes of Technical Education, successfully have taken on a corporate mentality to attract and retain high-quality students through their e-Promotion. Successful branding and marketing strategies have become most important for the Institutes of Technical…

This research attempts to explore the rationales why so many Chinese students choose to study abroad and why the United States is their preferred destination. This population is small, but a vital component of university life at many colleges and a much needed source of financial revenue. A total of 380 students completed a questionnaire yielding…

Increasing competition within the Lithuanian educational market has paved the way for an analysis of the complex choice processes enrollees undergo in selecting a higher education institution. This research examines the concept of consumer value and its interpretation in the Lithuanian higher education setting. Based on data collected from 445…

The choice of selected school options by pupils in secondary school, particularly mathematics and physical sciences, have implications for future educational pathways in higher education [Felouzis, G. (1997). "L'efficacité des enseignants, Sociologie de la relation pédagogique." Paris: Presses Universitaires de France; Moreau, G. (2005).…

This study examines the presence of Chinese students in U.S., and attempts to explore the reasons why so many Chinese students choose to study abroad and why the United States is their preferred destination. This population is a vital component of university life at many colleges and a much needed source of financial revenue. The results indicate…

Around 8-10% of the English undergraduate population study in further education colleges. Colleges in the post-compulsory sector have offered a variety of higher education (HE) programmes for decades, some as articulated "top-up" courses, others as full degrees or vocational programmes such as the Higher National Diploma. Reports from…

Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…

The number of students pursuing graduate qualifications has increased, especially in Asian countries and cities, such as China, Macao and Hong Kong. This paper examines the intent to pursue further studies among Chinese students according to the theory of planned behaviour. Based on responses from 321 final-year students in higher education…

Optometry is only provided at tertiary level in two institutions in Ghana, with an average of 50 students graduating each year for a population of approximately 24.6 million. No information on the demography of optometry students and factors that influence their choice of optometry as a career and institution of learning is available. This…

The mobility of African students beyond national territories has become common worldwide. However, the underlying reasons motivating students to leave their countries of origin in pursuit of higher education in other developing nations and why these factors are important have not been fully explored. This study attempts to explore why and how…

Previous studies on the destination choices of international students have mainly focused on the mobility of students from non-English-speaking countries to English-speaking countries, with limited attention being paid to the investigation of the factors that determine the flow of international students in emerging education hubs in the Middle…

African American students enroll in 2-year colleges at disproportionately high rates. Little exploration has been conducted on students within this population who could have attended 4-year institutions--a phenomenon known as "undermatching" (Bastedo & Flaster, 2014). This study explores their college choice process, the factors that…