The increasingly evolving context in manufacturing and service industries calls for more active learning approaches to easily grasp new business strategies, such as customer-centric operations management. The authors report on case-based courses about a specific customer-centric strategy namely mass customization. The courses echo the Kolb model…

This study aimed at developing a course based on the level and the needs of second-grade tourism students at a vocational school in Turkey. Two data collection instruments, a needs analysis and an oral interview, were used to reveal students' level of English and their needs. It was found that the average level of English in the classroom is A2…