The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…

This article explains the approach to mass consumption developed in social studies textbooks in the early years of the transition to democracy in Spain. It begins by examining the way in which school textbooks represented consumer society and mass media in the late 1970s. This is followed by an in-depth explanation of the reasons that led the…

The topic of human-animal studies (HAS) remains largely ignored within the sociology classroom. While a few sociologists have encouraged teaching about animals, none has assessed whether incorporating nonhuman animals into the curriculum is effective. In this study, three instructors at two universities incorporated animal-related materials in…

In this dissertation, I address the ways in which food manufacturers can exploit the often vague and ambiguous nature of FDA policies concerning language and images used on food labels. Employing qualitative analysis methods (Strauss, 1987; Denzin and Lincoln, 2003; Mackey and Gass, 2005) that drew upon critical discourse analysis (Fairclough,…

The authors present activities that help students understand collective behavior in historical and contemporary settings. This topic is particularly appropriate for social studies content areas such as sociology, psychology, American history, and world history, yet it can also be included in the curriculum of other subject areas, such as language…