For decades, there has been a well-coordinated effort to unmake public education in Canada and around the globe. Neoliberal reformers have undermined public education through increased privatization, marketization, and managerialism. Government austerity measures have shaped policy that falsely necessitates, validates, and legitimizes the…

The neoliberal turn has driven attempts to marketize education, but how does marketization occur? In this article I draw on ethnographic and linguistic-ethnographic methods to investigate marketization through a microanalytic lens. My investigation focuses on a team of educational professionals, who participated in a workshop led by an…

In this study, I inquire into Teacher Ambassador Programs through the utilization of theoretical concepts such as aspirational labor (Duffy, 2017), capital (Bourdieu, 1984; 1986), and cruel optimism (Berlant, 2011). I describe how women are produced to aspire for neoliberal capitalist subject positions, such as the "good enough woman…

The text seeks to discuss the impacts of the COVID-19 pandemic on the educational sector considering the rise and expansive of a learning-market. The spread of contagion directly affected educational systems across the globe. Remote education emerges as a solution by governments to reduce the consequences of the suspension of classes. The use of…

A school-focused commercializing process over 100 years in the making has been turbo-charged by the rise of data-collecting digital educational platforms and a pandemic that has forced widespread use of distance learning. Alex Molnar and Faith Boninger explain how advertising to students creates what John Dewey would call "mis-educative…

Education markets have spread worldwide over the past few decades. Frequently, the expansion of markets in education is presented by their promoters as a means to improve the opportunities of the most socioeconomically disadvantaged students. However, the evidence available shows that market-oriented policies that enhance competition and choice…

Enrollment pressures and other considerations spur Master of Public Administration online offerings, and specific skillsets are needed for implementation. Online program management providers (OPMs) are for-profit companies that bundle services to establish academic programs in exchange for tuition revenue sharing agreements, upfront fees, or a…

The aim of this study is to analyse how formal adult education in Sweden is enacted locally. For this analysis, the data consist of a nationwide survey sent to Swedish municipalities, background data on municipalities from public statistics and interviews with representatives of 20 municipalities. Swedish formal adult education, which includes…

The higher education community is catching up with the reality that student housing is a major part of the educational offer. By providing the right learning environment and a stimulating and stable social experience, good quality, affordable and well-managed housing can contribute significantly to students' overall educational experience.…

Marketing in schools has a new twist, and teachers are at the center. Corporate firms, particularly those producing education-technology products, have contracted with teachers to become so-called brand ambassadors and micro-influencers. Scant research, however, has examined these brand ambassador arrangements, leaving policymakers uninformed…

This study focuses on the changed roles and symbolic identities of Myanmar teachers under the forces of marketisation and the privatisation of education. Private tutoring by school teachers is used as an example of what society perceives to be the incursion into education of market-oriented values that are incompatible with traditional morals. The…

K-12 public education finance policy in the province of British Columbia, Canada, responsibilises school district administrators to engage in competitive entrepreneurial practices, not only to increase public funding, but also to generate supplementary funding from private sources. We focus specifically on the generation of revenue from…

Using the stories of two autonomous public schools in Australia, this paper demonstrates how commercialisation can simultaneously position schools as both consumer and for-profit producer. Drawing on Foucault's articulation of discourse as that which constitutes and makes available what is possible to be said, done and imagined, the paper…

This paper introduces the concept of 'soft privatisation'. Departing from a review of the literature examining the growing participation of private sector actors in the provision of public education across Europe, the paper investigates how privatisation has emerged in the context of the European Union as a phenomenon embedded in, rather than a…

This article uses edvertising as a vehicle through which to examine autonomy and control for key agents in education when market-like reforms are combined with privately led management of schools. We begin by outlining the philosophical foundations of school choice from the perspective of autonomy and control, and then lay out the case of…