Trademarks figure prominently in college and university brand formation efforts. Trademarks are intangible rights that allow institutions to define and protect aspects of their identities important to them as they engage in markets. This multiple-method study, grounded in legal and policy research, provides a first look at how institutions are…

Near field communication is an emerging technology that allows objects, such as mobile phones, computers, tags, or posters, to exchange information wirelessly across a small distance. Though primarily associated with mobile payment, near field communication has many different potential commercial applications, ranging from marketing to nutrition,…

Intellectual property rights (IPRs) are being introduced or strengthened in developing countries as a result of international agreements such as the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) of the World Trade Organization (WTO). This study conducted a web-based survey to gain perspective on the impact of IPRs to…

In recent times, the role of entrepreneurs has been recognized to be of great significance in accelerating the pace of growth of economic development of any country. Internet-enabled technologies have also challenged existing business models in numerous market sectors and offered innovation opportunities to a variety of stakeholders--not least…

Google is opening up whole new worlds for internet surfers and researchers everywhere. Google Book Search (books.google.com), which is still in beta after several years of testing, offers the ubiquitous Google search box on its home page. It also has categories of books as well as book cover images that refresh every time the home page is…

The internationally recognized "NMC Horizon Report" series and regional "NMC Technology Outlooks" are part of the NMC Horizon Project, a comprehensive research venture established in 2002 that identifies and describes emerging technologies likely to have a large impact over the coming five years in education around the globe. This volume, the "NMC…

With faculty changing instructional practices to take advantage of customizable, focused content (and digital delivery of that content), many people assume that digital distribution is the answer to bringing the costs of course content delivery in line. But the picture just isn't that simple. A wide continuum of options is available to faculty and…

The XX IDEA annual conference has been focused and reflected on different ways and means of meeting various kinds of methodological challenges, new technologies and multi-media developments, newly emerging partnerships and collaboration between emerging sectors on one hand and between the institutions functioning with similar objectives and…

The documents enclosed in this report provide a comprehensive and systematic review of the progress made in developing a network organization capable of supporting nanoscience education for the public on a national scale. There is a logic to the studies that were done and to the reports that are included in this notebook. The following are the…

From 3rd to 5th March 2008 the International Association of Technology, Education and Development organised its International Technology, Education and Development Conference in Valencia, Spain. Over a hundred papers were presented by participants from a great variety of countries. Summarising, this book provides a kaleidoscopic view of work that…