Introduction: Internet memes are a ubiquitous part of internet culture and a common communication tool among students. Because they are a good medium for expressing ideas and concepts in a concise and fun manner, memes are a potentially valuable tool for teaching and engaging students. Statement of the Problem: Instructors may not know how to use…

The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…

The practice of "memes" -- taking an image from pop culture and adding humorous or inspiring text to it -- are an opportunity for marketing practice. We posit that memes also provide an innovative technique to help students become more engaged in marketing classes. We propose requiring students to submit one or more graded homework…

Mathematics education is compulsory in most secondary curriculums around the globe and is a critical discipline among the STEM subjects. Therefore, as a subject that is highly practical in multiple fields and curriculum subjects, developing mathematical instructional approaches that enhance mathematics education is necessary. This study…

Fandom practices are often considered meaningless and unnecessary. However, the use of social media carries the potential for positive as well as negative impact on the users. Using the framework of Community of Practice, the latest theory addressing community formation and interaction, as its theoretical framework, the study explores the…

Extensive and repeated language exposure is essential for second language learning. While not all learners can get such exposure routinely in face-to-face contexts, English language learners today create pathways to opportunities for learning English through participation in social media communities. The informal exposure to English they obtain…

In times of the rise of the "A4 waist" trend on social networks (SNs), concerns have been raised over appearance-related content's adverse effects on body image and well-being in parasocial relationships. We conducted a survey on Chinese college students (N = 333) to examine the effects of comparison targets (same-gender acquaintances,…

Memes have emerged as a prevalent and influential aspect of contemporary culture and their use is a significant feature of social and relational communications. Yet scant research exists within Higher Education on the use of memes to assist in the research of reactions, emotions, and perceptions. The use of meme-making as a qualitative research…

This essay explores the intersections between Fandom Studies and Children's Literature, showcasing some of the ways in which "fan" as a keyword can illuminate both problems and potential solutions in children's media and education. Although children have historically been excluded from much of fan-organized fandom, the idea of…

Playing video games is one of the most popular leisure activities across the world. Video game music (VGM) is a musical art form prevalent in popular culture, and there is potential to use it for the music education of students. Using informal music learning (Green, 2002) and online participatory culture (Jenkins, 1992/2013) theories as grounds…

The politics of children's literature and the actors surrounding it have never been more visible than they are now, in the digital age. As one of the first children's series to gain widespread popularity concurrently with the spread of the internet, the Harry Potter septet arrived on the global stage at the perfect moment to develop an avid,…

Basic medical sciences education is characterized by the provision of large amounts of theoretical information that leaves little opportunity for promoting student creativity or motivation. In response, the authors investigated meme-related project-based learning (PBL). Memes are humorous media that are widely exchanged online. 1477 students were…

As middle and high school students consume and create their own pornography or use it as a form of violence perpetration known as image-based sexual abuse, school staff struggle to find appropriate responses to these issues. As pornography use becomes more prevalent, and discourse on sexual violence more public, pornography education could become…

The relevance of the research is substantiated by the fact that the information society can be addressed as a stage in the modern civilization formation, which is characterized by the increasing role of knowledge, information, as well as information processing technologies. The number of people employed in the information sphere is growing…

Using focus groups, this qualitative study asked thirty-five gay, lesbian, and bisexual (LGB) young adults to reflect on messages they received about sex and sexuality around the time they first had sex. Focus groups were conducted, recorded, transcribed, and analyzed. Through thematic analysis, the authors identified two messaging sources…