The Pentel case study exhibits a success case of a global firm's ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version…

This article focuses on media literacy education for college students. First, we conducted psychometric analyses to verify the properties of the "Critical Evaluation and Analysis of Media (CEAM)" scale. CEAM measures college students' self-reported practices for critically evaluating and analyzing the credibility, audience, and technical…

Research about adolescents sharing creative writing in interest-driven online communities has suggested that teachers can play important roles in helping young writers realize the potential of online spaces. Framed by sociocultural notions of new literacies and a conceptual framework theorizing the rhetorical situation when sharing writing in…

This article investigates the strategies web-writers develop when their audiences respond to them via textual participation. Focusing on three web-writers who want to "continue the conversation," this article identifies five major strategies to accomplish this aim: (a) editing after production, (b) quotation, (c) question posing, (d)…

Open textbook initiatives have appeared as an alternative to traditional publishing. These initiatives for the production of alternatively copyrighted educational resources provide a way of sharing materials through the Web. While the open model of peer-produced materials enables the global reuse of textbooks, the combination of fragments to…

The emergence of the Internet, social media, and digital technologies in the twenty-first century accelerated an evolution in journalism and communication that fit under the broad term of convergence. That evolution changed the relationship between news producers and consumers. It broke down the geographical boundaries in defining our communities,…

Adolescent writing proficiency is widely considered to be in a state of crisis nationally, and new instructional approaches are needed to raise writing proficiency among all adolescents, with special attention to those students who struggle most (Graham & Perin, 2007). The affordances of digital communication media, such as online discussion…

The development of information and communication technologies has resulted in the emergence of new kinds of academic genres and literacies. The more recent social web applications empower learners to create online content in a collaborative way. This paper focuses on the use of wikis in the course of Effective Communication in English. It aims to…

As Facebook becomes increasingly more popular as a communication tool for businesses and organizations, it is important that our students learn to transfer personal Facebook skills to professional settings. This article focuses on the lessons learned by two students who used Facebook as part of a social media internship, as well as what the author…

English 302: Writing about the Arts is a practicum course offered at the University of Windsor for upper-level English undergraduate students. The course asks students to write about a variety of art forms and requires engagement with multiple genres of writing as a way for students to effectively order their experiences, reconstruct meaning in…

With the advent of English as a global language, the ability to write well in English across diverse settings and for different audiences has become an imperative in second language education programmes throughout the world. Yet the teaching of second language writing is often hindered by the great amount of time and skill needed to evaluate…

The purpose of this study was to investigate how 23 fourth-grade students with different writing abilities translated their teacher's literacy instruction into an understanding of audience awareness when writing for Internet publication. As part of their classroom literacy instruction, students learned the textual features indicative of different…

As digital portfolios become more prevalent in teacher education, the purposes and processes for creating them have become contested. Originally meant to be critical and reflective spaces for learning about multimedia and conceived as contributing to professional growth, research shows that digital portfolios are now increasingly being used to…

This user-friendly guidance manual is organized by the "target audience" or "end user." First, the manual introduces a "Typical School," which is a school organized in such a way that it represents how many schools in the real world are organized. This Typical School is subdivided into "Organizational Units"…