The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

This study gathered from former students during grades 6th through 12th who had actively participated in the Business Professionals of America (BPA) program, sought to build on existing research on the benefits of participating in extra-curricular activities. The purpose of the research was to examine the extent to which participation in the BPA…