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Download full textSoengas-Pérez, Xosé; Rodríguez-Castro, Marta; Campos-Freire, Francisco – Comunicar: Media Education Research Journal, 2023
The audiences of generalist television's newscasts reflect that the viewers' interests and loyalties are constantly changing. Research shows that several elements influence the success of programs and formats, but in this paper, we draw attention to the factors that determine the credibility of newscasts. We also want to know how pluralism is…
Descriptors: Credibility, News Reporting, Public Service, Communications
Direct linkSchieber, Danica L.; Robles, Vincent D. – Business and Professional Communication Quarterly, 2019
This study describes how reflections allowed students to express their audience awareness as they wrote a multiaudience messages packet. We present an analysis of 27 reflections in which students described their experience when responding to the various audiences. Students' reflective depth varied, though deeper reflections demonstrate…
Descriptors: Reflection, Audience Awareness, Business Communication, Negative Attitudes
Berry, Marcia – Communication Teacher, 2018
Courses: Public Speaking, Interpersonal Communication, Organizational Communication, Introduction to Communication Studies, Business Communication. Objectives: The goal for this activity is not only to provide students with an understanding of their initial, derived, and terminal credibility when relating a personal, edifying story but also to…
Descriptors: Credibility, Perspective Taking, Teaching Methods, Audience Awareness
Threadgill, Elizabeth J.; Price, Larry R. – Journal of Media Literacy Education, 2019
This article focuses on media literacy education for college students. First, we conducted psychometric analyses to verify the properties of the "Critical Evaluation and Analysis of Media (CEAM)" scale. CEAM measures college students' self-reported practices for critically evaluating and analyzing the credibility, audience, and technical…
Descriptors: College Students, Measures (Individuals), Likert Scales, Media Literacy
Fredal, James – College English, 2011
The study of bullshit, what the author calls "taurascatics", has been making a splash of late. It was Harry Frankfurt who tossed the stone: his essay "On Bullshit" came out in "Raritan" in 1986, hit the "New York Times" best-seller list as a book in 1995, and has been adopted, adapted, and criticized across the academy since. The ripples spread…
Descriptors: Persuasive Discourse, Credibility, Rhetorical Theory, Rhetoric
Gunther, Vicki; McGowan, James; Donegan, Kate – Rowman & Littlefield Publishers, Inc., 2011
Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process--why it's critical for schools, and how it can be executed well--they make the case that communication must be a primary emphasis for leaders, not an…
Descriptors: Organizational Communication, Instructional Leadership, Communication Skills, Audience Awareness
