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Clarke, Theresa B.; Clarke, Irvine, III – Marketing Education Review, 2014
Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…
Descriptors: Foreign Countries, Marketing, College Students, Internet
Metka Kordigel Aberšek; Kosta Dolenc; Andrej Flogie; Ana Koritnik – Journal of Baltic Science Education, 2015
This study describes a research focused on science teachers' evaluation of natural science literacy of research and comprehension competence in their students. Natural science literacy of research and comprehension competence is defined as an essential part of science literacy -- as a competence to find, evaluate and use science knowledge stored…
Descriptors: Natural Sciences, Scientific Literacy, Scientific Research, Online Searching
Barbour, Michael; Siko, Jason; Sumara, JaCinda; Simuel-Everage, Kaye – Qualitative Report, 2012
Despite a large increase in the number of students enrolled in online courses, published research on student experiences in these environments is minimal. This article reports the narrative analysis of a series of interviews conducted with a female student at a brick-and-mortar school enrolled in a single virtual school course. Her narratives…
Descriptors: Electronic Learning, Elementary Secondary Education, Online Courses, Educational Opportunities