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Incorporating an Authentic Learning Strategy into Undergraduate Apparel and Merchandising Curriculum
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Ma, Yoon Jin; Lee, Hyun-Hwa – Journal of Experiential Education, 2012
An authentic learning strategy fostering students' active learning was studied using the scenario of a real-world project. Students from two different classes at two different universities worked as clients or consultants to develop an apparel sourcing strategy. Quantitative and qualitative data were gathered from 44 undergraduates enrolled in…
Descriptors: Instructional Effectiveness, Active Learning, Merchandising, Communication Skills