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Direct linkTao, Chen-Chao; Bucy, Erik P. – Human Communication Research, 2007
This paper argues for a clearer conceptualization of media stimuli in experimental research and identifies 3 issues impeding our understanding of message processing: (a) assumptions bolstered by manipulation checks about homogeneity of response to media stimuli, (b) conflation of 2 different classes of variables--media attributes and psychological…
Descriptors: Stimuli, Research Methodology, Psychology, Responses
