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Direct linkBarton, Scott W. H. – Journal of Continuing Higher Education, 2022
As higher education continues to face declining enrollment and financial pressures from decreased funding, colleges and universities must find innovative ways to differentiate themselves from competing institutions through niche marketing initiatives in an effort to continue meeting the needs and wants of the shifting population of students. Niche…
Descriptors: Marketing, Enrollment Management, Competition, Student Recruitment
Nielsen, Brita Fladvad; Rodrigues Santos, Ana Laura – International Journal of Learning and Change, 2013
A "humanitarian market" for off-grid renewable energy technologies for displaced populations in remote areas has emerged. Within this market, there are multiple stakeholder agendas. End-user needs and sustainable development goals are currently not considered through the customer-enterprise relationship and the applied product and…
Descriptors: Stakeholders, Sustainability, Energy Education, Power Technology
