Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically, we focus on the perceived effectiveness of e-books and the impact on student engagement. A…

Little research has focused on what factors undergraduate students consider when selecting books at academic libraries. In order to better understand student book choices at Niagara University Library, we chose 11 sets of two books with the same LC subject headings but with other differences and asked students to select one book over another.…