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Andrew Pueschel; Rebecca Dingus; Jessica Babin Weeks; Ryan Johnson; Sarah Rist – Journal of Instructional Pedagogies, 2024
The Four Tendencies personality framework, as developed by Gretchen Rubin, allows insight into one's typical responses to both inner expectations (e.g., a personal goal like a New Year's Resolution) and outer expectations (e.g., a request from a classmate or coworker). While the Four Tendencies could be applied to many concepts within the…
Descriptors: Undergraduate Students, Business Education, Salesmanship, Persuasive Discourse
Fine, Monica B.; Clark, Paul C. – Journal of Instructional Pedagogies, 2013
More than any other area of business, expertise in personal selling and sales management can best be seen through applied learning styles. Many universities are now offering sale concentration in marketing or even MBA degrees. However, many students still feel instructors' teaching methods are outdated. Instructors use many different techniques…
Descriptors: Experiential Learning, Service Learning, Fund Raising, Salesmanship