This study explores the human dimensions of the broad-based adoption of Short Rotation Woody Crops (SRWCs) among farmers in North Carolina. We used an actor diagramming and tracing approach to explore factors influencing farmers' adoption of SRWCs. Results suggest four factors strongly influence the adoption process: (1) market availability; (2)…

We explored the motivations for and psychological benefits gained from participating in the Florida Master Naturalist Program (FMNP). We surveyed 3,904 participants, and 1,983 participants responded with completed questionnaires, for a 50.79% response rate. Florida master naturalists participated to learn, help the environment, and act on…

To understand and delineate pathways for effective information transfer among professional audiences in manure nutrient management, we deployed a survey, taken by 964 professionals, addressing workforce demographics, tasks performed, and information source relevance. Findings indicate that education of industry and the public is a widespread…

Although there have been calls for many years for Extension professionals to use secondary data in their work, finding appropriate data online can still be a challenge. With the multitude of data sources available online, it can be helpful to use the concept of developing a community portrait as the context for becoming proficient at locating…

In support of community development, natural resource, and other Extension programs, the research reported here aimed to identify current and potential outdoor recreational opportunities in the St. Johns River Basin, an inland area in northeastern Florida. We identify the characteristics of the visitors participating in the recreational activities…

Mid-Atlantic urban consumers were surveyed on their fruit and vegetable purchasing behaviors and their knowledge of produce grown in the region. Consumers were generally unaware of what produce is grown in the mid-Atlantic and during what months they are harvested. Additionally, differences pertaining to number of produce items purchased were…

The study reported here aimed to identify the relationship of parents' calcium knowledge with diet-related parental practices and determinants of calcium knowledge. A cross-sectional survey was conducted measuring parental practices, calcium knowledge, and demographics. A convenience sample of 599 racially/ethnically diverse parents of children…

The purpose of the study reported here was to evaluate the impact of Leadership Institute, a program designed to strengthen leadership capacity through developing individuals' emotional intelligence (EQ). A pre-and posttest approach was used to collect data from two workshops with identical EQ content, program structure, and evaluation.…

The American Community Survey provides detailed demographic data on local communities and populations. While the American Community Survey provides data useful for Extension, the data are more complicated, users must understand data reliability, and many resources are designed to help the regular, not the occasional, user. The Kentucky: By The…

Understanding one's community is essential for effective Extension programming across all program areas. The use of current and reliable demographic data is crucial for Extension to develop effective education and programming to track change and to uncover hidden community characteristics. We discuss what demographic data are, present…

Extension professionals often assess community needs to determine programs and target audiences. Data can be collected through surveys, focus group and individual interviews, meta-analysis, systematic observation, and other methods. Knowledge gaps are identified, and programs are designed to resolve the deficiencies. However, do Extension…

Food insecurity is a growing concern for Eau Claire County residents in Western Wisconsin. A community-academic partnership studied food insecurity through the voices of families struggling to access food and institutions that assist with hunger related problems. Data were collected through focus groups held in urban and rural parts of the county.…

This article details recent changes in demographic data released by the US Census Bureau and the implications for use among Extension educators. We discuss updates to demographic data products and the keys for their successful use. Focus is on the American Community Survey (ACS). Users must adopt new practices to effectively use the ACS, which now…

A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…

Participant perceptions of program effectiveness and impact are undoubtedly a popular focus of Extension program evaluations. However, the effects of participants' characteristics and contextual variables on program perceptions and how the resulting data can be used for program improvement are less explored in evaluation studies. Using data from…