Given the stakes and the current economic climate, U.S. higher education officials across the country are stepping up their advocacy efforts, making their voices louder and more persistent than ever. They are vying for the attention of states struggling with increased demands for limited revenues, most choosing to divert dollars from higher…

Alumni participation rates of 40 percent and more are not uncommon at private baccalaureate institutions in the United States. At most publics, there is real cause for cheering when the rate peaks over 10 percent. Part of the problem is simply the math. With larger pools of alumni, public institutions face much higher costs, for instance, to send…

Growing numbers of colleges and universities, as well as independent schools, are targeting parents, grandparents, and other nonalumni friends for gifts to meet institutional needs and, at many public institutions, replace appropriations lost to Draconian state cuts. Such efforts have taken root despite parents shouldering ever-climbing college…

For most institutions, the budget pain will get worse before it gets better--if it gets better. Budget constraints have become the norm in virtually every state. In prior recessions, advancement offices tended to view downturns as bumps in the road to be negotiated before returning to business as usual. But the current troubles could signal a…

Faced with large and continued cuts in state funding, U.S. public postsecondary institutions are looking for new ways to both communicate their needs and garner support. They are calling on longtime supporters, enlisting new allies, developing strategic alliances, and crafting new messages and campaigns--all to underscore the importance of higher…

Parents present something of a conundrum to higher education administrators. They know that parents play a very important role in student success, especially during the first year, but institutions are also committed to ensuring that students successfully transition from childhood to adulthood. While they want to encourage parent involvement in…

As president of Miami University of Ohio from 1996 until 2006, James C. Garland redefined the public institution as a "semi-private" university by implementing the same tuition for both in-state and out-of-state students. Students from Ohio with need received large scholarships--but those who could afford to pay more did so. The reform,…

This article discusses the results of a CASE survey, compiled in April 2009, which was sent to almost 2,800 members who had previously indicated that community relations were part of their professional responsibilities or interests. The survey suggests that the role and practice of community relations in a public institution is somewhat different…