The idea behind integrated advancement is simple and dates back to the 1990s: A strong relationship between advancement offices conserves resources. It leads to a more efficient workforce. It portrays a highly unified message to stakeholders, including donors, alumni, local officials, and opinion leaders. In short, the entire advancement team…

Sometimes, the key to solving an old problem is a fresh perspective. This was the case for the annual fund for The Catholic University of America (CUA), which underwent a transformation that nearly doubled the fund between 2004 and 2008. In 2004-05, the annual giving program at CUA raised $454,789 in unrestricted gifts from 1,760 donors. By…