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Brandstatter, Eduard; Gigerenzer, Gerd; Hertwig, Ralph – Psychological Review, 2008
E. Brandstatter, G. Gigerenzer, and R. Hertwig (2006) showed that the priority heuristic matches or outperforms modifications of expected utility theory in predicting choice in 4 diverse problem sets. M. H. Birnbaum (2008) argued that sets exist in which the opposite is true. The authors agree--but stress that all choice strategies have regions of…
Descriptors: Conflict, Heuristics, Knowledge Base for Teaching, Problem Sets