Higher Education Institutions (HEIs) providing online education have been facing challenges in an increasingly competitive market. Consequently, brand equity has gained importance. This study takes a holistic approach and identifies the antecedents of brand equity and the impact these have on building brand equity of online universities. Data was…

Purpose: University selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the…

Purpose: Universities worldwide struggle to retain students, so it is important to identify the factors that may improve retention levels. The research investigates key factors that have an impact upon student satisfaction and students' staying and supportive intentions. Of particular interest is the extent to which organizational identification…

Open access (OA) publishing presents university librarians, administrators, and faculty researchers with a paradox of both opportunities and challenges. For faculty researchers in particular, the decision of whether to pursue OA publication of their scholarship is driven by their perceptions of the credibility and quality of OA publishing. While…

This study reviews three university ranking methodologies: Quacquarelli Sysmonds University Rankings, The Times Higher Education World University Rankings, and the Shanghai Jiao Tong University's Academic Ranking of World Universities. It also aims to suggest two new methodologies, one for World University Ranking and one for Arab University…

The quantity and quality of talented individuals in STEM (science/S, technology/T, engineering/E and mathematics/M) fields contribute to a nation's overall competitiveness. Taiwan and many countries around the world are vigorously promoting the training of STEM professionals and the enhancement of STEM literacy for all as one of the key education…

Many higher education institutions now have offshore campuses in foreign countries. To attract students in the host country, these international branch campuses typically rely on the parent institution and home country higher education system reputations. Institutions that operate international branch campuses typically claim that the student…

This study empirically examines different factors that influence students to select universities in the UAE. The primary data were collected based on a survey of students at two public universities -- United Arab Emirates University and Zayed University, as well as three private universities -- New York University, Abu Dhabi University, and Alain…

Conceptualizing branding as ongoing strategic efforts formulated by transnational English medium instruction EMI)-oriented universities in today's competitive Higher Education (HE) market in order to create uniqueness for their academic programs as branded commodities, this paper (a) examines the forms of branding crafted by universities in the…

Professional identity has recently made its way as a concept that has become a central theme in teachers' professionalism. However, adjunct faculty professional identity and development have not been given enough interest in literature despite their increasing contribution in higher education. The purpose of this study was to assess adjuncts'…

This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

Malaysia and the United Arab Emirates are home to wealthy minority groups with little or no access to public higher education. These countries share parallel trajectories of economic and educational growth, yet they have starkly different citizenship and educational policies that govern the diverse populations within their borders. The result in…

Institutional accreditation is an important factor for U.S. institutions in determining if credit or degrees from another institution will be accepted. However, accreditation as we understand it does not often exist outside the United States. This 60-Second Survey, in partnership with the Association of International Credential Evaluators (AICE)…

The paper reports on the branding and development factors. Countries are in need to brand their activities to attract the coordination and business from other countries. The main focus of this paper is related to competitive branding at individual & country level in order to develop required human capital in next five to seven years. The paper…

The mobility of African students beyond national territories has become common worldwide. However, the underlying reasons motivating students to leave their countries of origin in pursuit of higher education in other developing nations and why these factors are important have not been fully explored. This study attempts to explore why and how…