As COVID-19 continues to impact various business sectors, university administrators have steadily pushed for all academic units to resume on campus operations and activities; conversely, faculty and students have expressed increased interest in continuing online teaching/learning. We aim to mitigate this "tug-of-war" between…

This paper presents a step-by-step process for the development and implementation of a professional selling specialization program in the marketing curriculum of a school of business at an AACSB accredited state university. The program is presented in detail along with the process followed in order to develop support for the program with three…

This study analyses the results of two parallel two-month online exchange projects launched during the spring semester of 2018. The first project was a bilingual one-to-one English/Spanish exchange project for undergraduate business students. The second one was a monolingual one-to-many intercultural practice in English between native and…

The purpose of this study was to explore possible causal factors for level of teachers' adoption of technology in teaching and learning. Furthering the understanding of the factors related to teachers' technology adoption may facilitate increased levels of technology integration in the teaching and learning process. Based on previous research and…

The Capstone Sales course is the final in a sequence of five required courses in a 15 credit Professional Selling program housed in the Marketing Department at St. Cloud State University. The course is heavily focused on experiential learning activities for senior-level sales students. In this paper details of the course design, instructor and…

The development of student thinking skills is a major goal of business education. As with other such goals, student outcomes assessment must be undertaken to measure goal achievement. Thinking is difficult to teach; it is also difficult to assess. The purpose of this article is to improve management educators' understanding of student thinking…

This paper presents the details of a student project used in introduction to marketing courses. The project is designed to involve students in the application of survey research to generate data used to make a series of marketing management decisions. Students collect data from three different segments of the car buying market and make product,…

Purpose: The purpose of this paper is to investigate the efficacy of foreign immersion programs in terms of increasing cross-cultural awareness among university students in business, accounting, human resources and agriculture. The authors extrapolate from their population to the practice of developing business professionals on international…

This paper describes changing the way a business statistics course is taught through the use of just-in-time teaching methods. Implementing this method allowed for more time in the class to be spent focused on problem solving, resulting in students being able to handle more difficult problems. Students' perceptions of the just-in-time assignments…

This issue of "Assessment Update" presents the following articles: (1) "Just Right" Outcomes Assessment: A Fable for Higher Education (Catherine M. Wehlburg); (2) Editor's Notes: Helping Faculty Members Learn (Linda Suskie); (3) Focus on the Bottom-Line: Assessing Business Writing (Michael Cherry and George Klemic); (4)…

Kenan-Flagler Business School at the University of North Carolina at Chapel Hill plans to launch an online-only MBA program this July. The school has forged a unique partnership with 2tor, a for-profit company led by John Katzman, the same person who founded "The Princeton Review." Katzman has become an educational reformer of sorts.…

This paper seeks to confirm whether students using the Global Market Potential System Online (GMPSO) web based software, (http://globalmarketpotential.com), for their class project enhanced their knowledge and understanding of international business. The challenge most business instructors and practitioners face is to determine how to bring the…

Because of their commitment to the voluntary measurement and improvement of student learning outcomes, colleges and universities that are members of the Council of Independent Colleges (CIC) have been at the forefront of the national shift from teacher-centered to student-centered learning. The institutions participating in the CIC Degree…

Internationalization is a multi-faceted, multi-dimensional and complex concept described most notably as a higher educational process that integrates an international perspective into its organizational leadership, vision, and curricular goals. Success is dependent upon ongoing engagement of a multitude of internal and external stakeholders with…

Thousands of U.S. faculty travel abroad each year to teach host-country students (George, 1995). This study explores the "teach-abroad classroom", defined as "the teaching and learning processes and interactions between faculty and students" in this learning environment (George, 1987, 1995; Slethaug, 2007). Faculty and student…