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Marketing of Academic Library Services through Social Networking Sites: Implications of Electronic Word-of-Mouth
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Siddike, Md. Abul Kalam; Kiran, K. – Education for Information, 2015
The main objective of this study is to investigate the perceptions of academic librarians towards the marketing of library services through social networking sites (SNSs) and their understanding of using electronic word-of-mouth (eWOM) as a marketing tool in academic libraries. This study follows a qualitative data-gathering approach of structured…
Descriptors: Academic Libraries, Librarian Attitudes, Librarians, Social Networks