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Direct linkSamer Elhajjar; Laurent Yacoub – Journal of Marketing for Higher Education, 2024
New marketing strategies, new perspectives, and new trends have emerged significantly due to the COVID-19 pandemic. Many higher education institutions are challenged to adapt to these rapid changes as well as to choose the right marketing approaches. The purpose of this paper is twofold: to explore the COVID-19 impact on marketing for Higher…
Descriptors: COVID-19, Pandemics, Environmental Influences, Student Recruitment
Vrontis, Demetris; El Nemar, Sam; Ouwaida, Ammar; Shams, S. M. Riad – Journal of International Education in Business, 2018
Purpose: The purpose of this study is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media and the changes occurring in the means of communicating with the potential international students, with an aim to…
Descriptors: Social Media, Student Recruitment, Foreign Students, Foreign Countries
Abu-Amsha, Oula; Gordon, Rebecca; Benton, Laura; Vasalou, Mina; Webster, Ben – Journal on Education in Emergencies, 2019
Refugees face significant challenges in accessing higher education. It is clear that new and diverse solutions are needed that both understand and address the contextual barriers to higher education access for refugees. In keeping with new approaches in the wider humanitarian community, which recognize the role communities can play in creating new…
Descriptors: Refugees, Access to Education, Higher Education, Foreign Countries
Jin, Lixian; Cortazzi, Martin – Journal of Multilingual and Multicultural Development, 2017
Internationalising higher education (HE) shows tensions between recruiting international students as a means of securing income and meeting their particular educational needs towards practices of caring for their social, psychological, intercultural and educational well-being. This paper briefly outlines the extent of current HE…
Descriptors: Universities, International Education, Cultural Awareness, Intercultural Communication
Wakim, Antonio Joseph – ProQuest LLC, 2013
Teacher effectiveness has been on the decline in Catholic schools in Lebanon due to many factors, including, the lack of efficiency and competency of teachers and the lack of professional development opportunities. Much of this is due to the absence of an effective teacher evaluation system. As a result, many unqualified teachers are becoming…
Descriptors: Foreign Countries, Teacher Evaluation, Catholic Schools, Problem Based Learning
Wilkins, Stephen; Urbanovic, Jolanta – Journal of Studies in International Education, 2014
Although there seems to be a wide held assumption that transnational higher education programs have to be taught in English to be legitimate "international" programs, there are a few examples globally of international branch campuses that teach in languages other than English. Using seven institutional case studies from around the world,…
Descriptors: English (Second Language), Second Language Learning, Language of Instruction, Case Studies
