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Direct linkFlorent Girardin; Inès Blal; Renaud Lunardo – Journal of Marketing for Higher Education, 2024
Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…
Descriptors: Higher Education, Marketing, College Choice, Reputation
Download full textGraduate Management Admission Council, 2021
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Graduate Study, Business Administration Education, Administrator Education
Graduate Management Admission Council, 2021
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: College Students, Student Recruitment, Occupational Aspiration, Vocational Interests
Graduate Management Admission Council, 2020
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Graduate Study, Business Administration Education, Administrator Education
Graduate Management Admission Council, 2019
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Business Administration Education, College Choice, Educational Demand
van Zanten, Agnès – Comparative Education, 2019
This article focuses on the interplay between institutional arrangements, family strategies, and market devices in the transition to higher education (HE) in France with a view to documenting both persistent features of the French 'conservative' educational regime and recent changes, in particular those related to neo-liberal influences. Using a…
Descriptors: Foreign Countries, Neoliberalism, Politics of Education, Institutional Characteristics
Graduate Management Admission Council, 2019
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Occupational Aspiration, Graduate Students, Masters Programs, Business Administration Education
Schoenfeld, Gregg – Graduate Management Admission Council, 2015
This 2015 "mba.com Prospective Students Survey Report" explores the motivations, career goals, preferred program types, financial choices, decision time lines, and intended study destinations of individuals interested in pursuing a graduate management education. Findings analyzed in the report represent responses from nearly 12,000…
Descriptors: Foreign Countries, Business Administration Education, College Admission, Graduate Study
Brinbaum, Yael; Guegnard, Christine – Comparative Education Review, 2013
In France, the proportion of second-generation immigrants enrolling in tertiary education has increased as education has undergone a process of "democratization." This article analyzes their postsecondary choices, access to tertiary programs, dropout, and transition to the labor market, compared to those of students of French origin.…
Descriptors: Foreign Countries, Immigrants, College Attendance, Democracy
Jungblut, Jens; Vukasovic, Martina – European Students' Union, 2013
The European Students' Union (ESU), in partnership with the Romanian Agency for Quality Assurance in Higher Education (ARACIS), the National Unions of Students Scotland--student participation in quality Scotland (NUS, Sparqs) and freier zussamenschluss von studentInnenschaften (fzs), and with support of the European Commission (DG EAC), launched…
Descriptors: Educational Quality, Higher Education, College Students, Foreign Countries
