Questionnaires routinely measure unipolar and bipolar constructs using rating scales. Such rating scales can offer odd numbers of points, meaning that they have explicit middle alternatives, or they can offer even numbers of points, omitting the middle alternative. By examining four types of questions in six national or regional telephone surveys,…

In data collected from virtual learning environments (VLEs), item response theory (IRT) models can be used to guide the ongoing measurement of student ability. However, such applications of IRT rely on unbiased item parameter estimates associated with test items in the VLE. Without formal piloting of the items, one can expect a large amount of…

Recent research has shown mixed-mode surveys are advantageous for organizations to use in collecting data. Previous research explored web/mail mode effects for four-contact waves. This study explores the effect of web/mail mixed-mode systems over a series of contacts on the customer satisfaction data from the Florida Cooperative Extension Service…