The Big Read evaluation included a series of 35 case studies designed to gather more in-depth information on the program's implementation and impact. The case studies gave readers a valuable first-hand look at The Big Read in context. Both formal and informal interviews, focus groups, attendance at a wide range of events--all showed how…

This article describes how public engagement was incorporated into a research university's current Academic Plan, how the public engagement metrics were selected and adopted, and how those processes led to subsequent strategic planning. Some recognition of the importance of civic engagement has followed, although there are many areas in which…