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Direct linkWillis, Mike – Journal of Marketing for Higher Education, 2006
This paper presents the results of a 7-year research project which was designed to identify the most common market entry processes used by foreign universities entering the Chinese education market through alliances with Chinese counterparts. The research identifies a three-stage entry process which was used by most of the 220 universities studied…
Descriptors: Foreign Countries, Higher Education, Student Recruitment, Partnerships in Education
