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Direct linkZastrow, Paul; Stoner, Michael – Community College Journal, 2007
The Web has always been an alluring storehouse of information. When it comes to today's online world, the just-put-it-on-the-Web mentality will not do. Community colleges must understand that the Internet is a vital tool in their marketing arsenal. What does this mean? Essentially, if enrollment is the primary goal, making the most of the college…
Descriptors: Marketing, Internet, Community Colleges, Web Sites
