NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 2 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Love, Edwin; Stelling, Pete – Marketing Education Review, 2012
The reaction that occurs when Mentos are added to bottled soft drinks has become a staple demonstration in earth science courses to explain how volcanoes erupt. This paper presents how this engaging exercise can be used in a marketing research course to provide hands-on experience with problem formation, hypothesis testing, and causal research. A…
Descriptors: Marketing, Research, Comparative Analysis, Experiments
Peer reviewed Peer reviewed
PDF on ERIC Download full text
Parham, Thomas L., Jr.; Cervato, Cinzia; Gallus, William A., Jr.; Larsen, Michael; Hobbs, Jon; Stelling, Pete; Greenbowe, Thomas; Gupta, Tanya; Knox, John A.; Gill, Thomas E. – Journal of Geoscience Education, 2010
Results from the Volcanic Concept Survey (VCS) indicated that many undergraduates do not fully understand volcanic systems and plate tectonics. During the 2006 academic year, a ten-item conceptual survey was distributed to undergraduate students enrolled in Earth science courses at five U.S. colleges and universities. A trained team of graders…
Descriptors: Physical Geography, Knowledge Level, Plate Tectonics, Undergraduate Students