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Levine, Timothy R. – Communication Education, 2010
Journal citations are increasingly used as indicators of the impact of scholarly work. Because many communication journals are not included in the Social Science Citation Index (SSCI), SSCI impact factors are potentially misleading for communication journals. The current paper reports a citation analysis of 30 communication journals based on…
Descriptors: Communication Research, Periodicals, Citation Analysis, Internet
A Critical Assessment of Null Hypothesis Significance Testing in Quantitative Communication Research
Levine, Timothy R.; Weber, Rene; Hullett, Craig; Park, Hee Sun; Lindsey, Lisa L. Massi – Human Communication Research, 2008
Null hypothesis significance testing (NHST) is the most widely accepted and frequently used approach to statistical inference in quantitative communication research. NHST, however, is highly controversial, and several serious problems with the approach have been identified. This paper reviews NHST and the controversy surrounding it. Commonly…
Descriptors: Communication Research, Testing, Statistical Significance, Statistical Inference
Levine, Timothy R.; Weber, Rene; Park, Hee Sun; Hullett, Craig R. – Human Communication Research, 2008
This paper offers a practical guide to use null hypotheses significance testing and its alternatives. The focus is on improving the quality of statistical inference in quantitative communication research. More consistent reporting of descriptive statistics, estimates of effect size, confidence intervals around effect sizes, and increasing the…
Descriptors: Intervals, Communication Research, Testing, Statistical Significance