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Download full textMolnar, Alex; Boninger, Faith; Libby, Ken M.; Fogarty, Joseph – National Education Policy Center, 2014
There is a lot of money to be made from marketing to children. Children make spending decisions about their own cash, they influence their parents' spending decisions--and they have their whole purchasing lives ahead of them. For these reasons, marketers have, over the years, done everything they can to create a "360-degree" marketing…
Descriptors: Advertising, Marketing, Commercialization, Fund Raising
Molnar, Alex; Boninger, Faith; Harris, Michael D.; Libby, Ken M.; Fogarty, Joseph – National Education Policy Center, 2013
Many states and communities are in chronic fiscal crisis. It is no surprise that beleaguered educators are ever more open to offers of corporate "partnerships" that might bring in additional money for their schools. Unfortunately, many school-business partnerships are little more than marketing arrangements that have few benefits for…
Descriptors: School Business Relationship, Well Being, Psychological Patterns, Obesity
