This study employed a survey in examining the important influences that shape a student's selection of a major in the College of Business (COB). In particular, it compared these influences, by major, to assess which items were most (and least) important to the students majoring in accounting, general business, finance, management, marketing, and…

Declining enrollment in MIS Departments in Colleges of Business has been the norm for many if not most universities since the dot.com bust of 2000. This has serious repercussions for the departments involved, students, and the companies that hire MIS graduates. In order to reverse this trend, an understanding of the important factors which…