The exploration/exploitation trade-off (EE trade-off) describes how, when faced with several competing alternatives, decision-makers must often choose between a known good alternative (exploitation) and one or more unknown but potentially more rewarding alternatives (exploration). Prevailing theory on how humans perform the EE trade-off states…

Within the domain of associative learning, there is substantial evidence that people (and other animals) select among environmental cues on the basis of their reinforcement history. Specifically, people preferentially attend to, and learn about, cueing stimuli that have previously predicted events of consequence (a predictiveness bias). By…