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Direct linkBailey, Bruce C.; Levin, Michael A. – Marketing Education Review, 2014
In October 2010, Phil Wein, president of Emporium Luggage, was looking for ways to expand his retail luggage operation. Like many firms in the luggage industry, his leisure travel segment had been hurt by the 9/11 terrorist attacks, which forced several luggage retailers to retrench. More recently, the U.S. recession that started in 2008, and the…
Descriptors: Marketing, Retailing, Distributive Education, Merchandising
