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Download full textApplegate, Edd – Online Submission, 2008
Advertising and marketing education in colleges began in 1893, when Joseph Johnson of the University of Pennsylvania developed a curriculum in journalism that included information about advertising. Other universities developed curricula in journalism that included advertising in the late 1800s and early 1900s. Courses in marketing were offered in…
Descriptors: Business Administration Education, Advertising, Merchandising, Business Education
