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Download full textHarris, Garth; Gulati, Rajesh; Bristow, Dennis N.; Schneider, Kenneth; Amyx, Douglas – e-Journal of Business Education and Scholarship of Teaching, 2014
For decades, (going back to the 1950s) the negative attitudes students hold towards salespeople and sales careers have been of concern to university educators and to employers seeking to recruit well-trained sales people. While the increasing demand for university educated salespeople continues to grow, employers are struggling to meet that…
Descriptors: Student Attitudes, Relevance (Education), Pretests Posttests, Sales Occupations
