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Abernethy, Avery M.; Padgett, Daniel – Journal of Marketing Education, 2011
The teaching environment in business schools has changed dramatically over the last decade. But the last comprehensive review of the scholarship of teaching was conducted more than a decade ago. Where and from whom do the best practices for teaching originate today? To answer this question, the authors examine marketing education scholarship…
Descriptors: Business Administration Education, Teaching Conditions, Educational Change, Scholarship