Collective responsibility means that teachers work in cooperation and collaboration, act, and solve problems together. When teachers act together, they can be more productive. Urban schools' principals prefer activity and project-based approaches in order to better integrate students into urban life, and for this, they work to ensure that teachers…

Despite rich and growing school choice and school marketing literatures, little is known about if and how principals of zoned public elementary schools engage in marketing. We address this gap by drawing on in-depth interviews with principals of nine schools--in different neighborhoods--in the Baltimore school district. We find that principals…