To better understand the marketing education discipline, this research uses an eleven-year (2013-2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences…

Based on action learning, we propose a new use of digital story telling (DST) in sustainability in management education (SiME). Using thematic analysis (TA), we analyze a set of 63 student generated DST films on the Anthropocene to propose an experiential learning framework based on five key learning domains: the Planetary Boundaries, scale issues…

Driven by technological innovations, continuous digital expansion has transformed fundamentally the landscape of modern higher education, leading to discussions about evaluation techniques. The emergence of generative artificial intelligence raises questions about reliability and academic honesty regarding multiple-choice assessments in online…

Course content in higher education is increasingly provided via video lectures. Video quality varies widely, from textbook publishers that provide professional quality videos to individual instructors recording videos on their laptops. In this study, we randomly assigned students to one of two videos, one high quality and one lower quality, to…

Purpose: The present study aims to examine the lived experience of undergraduate students in learning entrepreneurship education through online coach-peer conference at a university in Indonesia, in order to explore the lived experience of undergraduate students in developing entrepreneurial self-efficacy during the COVID-19 pandemic.…

This paper uses sentiment analysis to measure student satisfaction with college business courses and instructors. The objective is to identify factors that nurture student success and satisfaction in online business courses and to determine if they differ from the characteristics most valued in face-to-face environments. Partial least squares…

The "community of inquiry" framework examines the interplay between four kinds of presence (teaching, cognitive, social, and learner) to promote effective learning in online education. This paper investigates the impact of "instructor participation" ("IP"), a key component of "teaching presence," on student…

This study investigated empowering students to engage agentively in formative assessment of their English writing. To this end, student agentic engagement was explored drawing on multiple data collection. A Digitalized Engagement Enhancement Tool (DEET) was utilized to encourage students to record, unpack, plan for actions, and reflect on the…

Microlearning is gaining ground in the higher education domain. Despite this trend, there is a lack of evidence of effectiveness when a large number of microlearning units are grouped to form a macrolearning programme. The purpose of this paper is to explore how and why a macrolearning affects students' self-efficacy. The originality of this paper…

Purpose: The research paper explores the role of faculties in teaching collaborative online international learning (COIL) courses as a pedagogical tool toward Internationalization at Home. The study examines what motivates faculties to teach COIL courses and what is their experience in designing and delivering a COIL course as a pedagogical tool…

Purpose: This study aims to investigate the impact of an collaborative online international learning (COIL) program on student behavioral satisfaction and community engagement, with a focus on diversity and sustainability. Explore how these changes affect students' perceptions of the impact of these activities and their motivation to use…

Purpose: The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape's complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students' Online Learning Readiness and…