To better understand the marketing education discipline, this research uses an eleven-year (2013-2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences…

The purpose of this research is to identify common meanings and experiences of students regarding their career outlook within the retail, hospitality and tourism sector who had the opportunity to engage in a three-week study abroad as an experiential learning activity. Through an in-depth understanding using qualitative focus groups with 13…

This study examines the evolution of business literacy in China and its impact on modern global business education. Shen Wansan, the most well-known business of the Yuan and Ming dynasties, is the subject of the analysis. Additionally, the investigation looked at how these business methods relate to the current Belt and Road initiative in China.…

A study abroad program offers numerous benefits and holds significant importance in a student's educational and personal development. It offers a transformative and enriching experience that can positively impact a student's personal, academic, and professional life. We propose a short-term study abroad and cultural exchange program where one of…

Purpose: The research paper explores the role of faculties in teaching collaborative online international learning (COIL) courses as a pedagogical tool toward Internationalization at Home. The study examines what motivates faculties to teach COIL courses and what is their experience in designing and delivering a COIL course as a pedagogical tool…

Purpose: This study aims to investigate the impact of an collaborative online international learning (COIL) program on student behavioral satisfaction and community engagement, with a focus on diversity and sustainability. Explore how these changes affect students' perceptions of the impact of these activities and their motivation to use…

Purpose: Since accreditation bodies emphasize program-level learning goals, there is often less focus on measuring learning at the course level. This study aims to offer a method for using experiential learning exercises to measure student engagement and learning outcomes in cross-cultural relations courses by highlighting which learning outcomes…