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Direct linkNatalie Schock; Jennifer E. Cossyleon; Kiara Millay Nerenberg – Urban Education, 2025
Despite rich and growing school choice and school marketing literatures, little is known about if and how principals of zoned public elementary schools engage in marketing. We address this gap by drawing on in-depth interviews with principals of nine schools--in different neighborhoods--in the Baltimore school district. We find that principals…
Descriptors: Urban Schools, Elementary Schools, Public Schools, Principals
