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Liana Mohamad; Zahir Osman – Turkish Online Journal of Distance Education, 2025
The objective of the study is to evaluate both direct and indirect relationships among organizational culture, attitude, intention, and adoption of the innovation culture in Malaysian ODL higher education institutions. The findings of this study are crucial for ODL institutions to maximize employee performance by adopting an innovation culture for…
Descriptors: Organizational Culture, Intention, Innovation, Distance Education