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Plain Language in Web Questionnaires: Effects on Data Quality and Questionnaire Evaluation
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Irina Bauer; Tanja Kunz; Tobias Gummer – International Journal of Social Research Methodology, 2025
In web surveys, no interviewer is present to clarify question comprehension problems, which can be particularly prevalent among respondents with low literacy skills. Although plain language is used in various contexts to improve text comprehensibility, its use in social science questionnaires has not been investigated to date. Using a…
Descriptors: Foreign Countries, Online Surveys, Data Collection, Questionnaires