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An Integrated Model to Predict Students' Online Learning Behavior in Emerging Economies: A Hybrid SEM-ANN Approach

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Smriti Mathur; Alok Tewari; Sushant Vishnoi; Vaishali Agarwal – Journal of International Education in Business, 2025

Purpose: The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape's complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students' Online Learning Readiness and…

Descriptors: Electronic Learning, Student Behavior, Developing Nations, Usability