Because the structure of a writing program establishes its content and values, a writing program should be integrated with other aspects of English studies to avoid being merely an add-on to the college English department. Several planning strategies can assist in promoting this integration. A writing program should involve all related campus activities and constituencies, including coordination with writing centers, honors programs, business communication courses, and other relevant courses and programs. Secondly, administrators can develop an integrated, comprehensive writing program by cataloguing all existing aspects of writing instruction on campus, an exercise which could highlight needed program components. Writing program administrators should develop programs in which they would want to participate as students. In addition, the program should be specific to local needs and aspirations, based on student, faculty, and community expectations. Planning is important, but should be viewed as a continuous process, progressing simultaneously with evaluation and action. Finally, staffing, curriculum, pedagogy, theory, research, and evaluation are all integral to a comprehensive writing program, and are interdependent elements in a successful program. (Two references are appended.) (MM)