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Direct linkYeager, Joseph – Qualitative Report, 2005
Automated persuasion is the Holy Grail of quantitatively biased data base designers. However, data base histories are, at best, probabilistic estimates of customer behavior and do not make use of more sophisticated qualitative motivational profiling tools. While usually absent from web designer thinking, qualitative motivational profiling can be…
Descriptors: Research Tools, Research Methodology, Marketing, Motivation
