The Application of Marketing Theory to Community College Faculty Recruitment: An Empirical Test.

Winter, Paul A.

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Peer reviewed

ERIC Number: EJ543285

Record Type: CIJE

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0091-5521

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The Application of Marketing Theory to Community College Faculty Recruitment: An Empirical Test.

Winter, Paul A.

Community College Review, v24 n3 p3-16 Win 1996

Reviews literature on faculty recruitment at community colleges. Describes a study using job-marketing theory and Winter's educational recruitment model to assess reactions to recruitment advertisements for a business faculty position. Reports that participants responded favorably to emphases on academic transfer program content. Discusses implications for practice. (30 citations) (AJL)

Descriptors: Advertising, College Faculty, College Planning, Community Colleges, Employment Opportunities, Marketing, Models, Personnel Selection, Teacher Attitudes, Teacher Recruitment, Two Year Colleges

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A