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| Journal of Research and… | 1 |
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| Winter, Paul A. | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedWinter, Paul A. – Journal of Research and Development in Education, 1996
A model was developed for recruiting experienced educators, extending the recruitment-as-marketing theory. To assess the model's utility, 168 experienced female teachers posed as job applicants responding to position advertisements. Participant reactions were more favorable when advertisements contained intrinsic job attributes, a personal tone,…
Descriptors: Advertising, Elementary School Teachers, Elementary Secondary Education, Females
