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Advertising | 1 |
College Faculty | 1 |
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Community Colleges | 1 |
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Community College Review | 1 |
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Winter, Paul A. | 1 |
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Journal Articles | 1 |
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Winter, Paul A. – Community College Review, 1996
Reviews literature on faculty recruitment at community colleges. Describes a study using job-marketing theory and Winter's educational recruitment model to assess reactions to recruitment advertisements for a business faculty position. Reports that participants responded favorably to emphases on academic transfer program content. Discusses…
Descriptors: Advertising, College Faculty, College Planning, Community Colleges