Peer reviewedERIC Number: EJ349456
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Proprietary Schools: Strangers in Their Own Land.
Wilms, Wellford W.
Change, v19 n1 p10-22 Jan-Feb 1987
A large and growing part of American postsecondary education, proprietary schools, offer lessons for traditional institutions in attracting new students in a career-oriented market. Effective marketing is important since proprietary schools compete not only with each other, but also with public community colleges. Specific schools and agencies are described. (MLW)
Descriptors: Business Education, Community Colleges, Competition, Court Litigation, Educational Demand, High Risk Students, Marketing, Nontraditional Education, Postsecondary Education, Private Schools, Proprietary Schools, Public Colleges, State Agencies, Student Financial Aid, Student Recruitment, Vocational Education
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
